Revolutionizing the VFX Industry with Data-Driven Insights

Lead Quality

Comprehensive Combined

Enhanced Contact Database

VFX Industry​

Client Objective

The client set out to create the first comprehensive map of the Visual Effects industry, a groundbreaking project to provide valuable and accessible data to professionals within the VFX sector.

This initiative aimed to help thousands of hardworking individuals by offering a centralized resource with actionable insights.

Goal

The primary goal was to build a massive, enriched database of VFX industry contacts and company information, empowering professionals to connect and make informed decisions in an industry that lacked structured and easily accessible data.

Our Solution

  • Comprehensive Data Collection:
    • 200K+ Contacts: Sourced high-quality contact data from LinkedIn, trusted databases, industry reports, and associations.
    • Targeted Audience: Focused on key decision-makers in VFX companies such as producers, directors, and department heads, ensuring the relevance of every contact.
  • Data Enrichment:
    • Added crucial details such as Employee Count, Geographic Coordinates (Latitude and Longitude), Industry Tags, and Website to each company, enhancing the dataset’s value.
    • Included additional insights like Company Size and Regional Influence, allowing for more granular segmentation and targeting.
  • CRM Optimization:
    • Streamlined the CRM by implementing segmentation strategies and assigning unique reference IDs to each contact and company, enabling easy tracking and updates.
    • Created custom filters for targeting based on company size, location, and industry, making future outreach more efficient.
  • Data Cleansing and Validation:
    • Conducted rigorous data validation to eliminate duplicates and ensure the integrity of the dataset.
    • Performed quarterly data cleanses, ensuring continuous updates and refinement of the database.
  • Ongoing Support:
    • Our team continues to provide quarterly support to cleanse and enrich the VFX database, ensuring it remains a valuable, up-to-date resource for the client.
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Execution Process

  • Hybrid Approach: Combined manual research with automated tools to verify, validate, and enrich contact data.
  • Tracking IDs: Assigned unique reference IDs to each contact, enabling precise status tracking and easy updates.
  • Cross-Verification: Leveraged multiple data sources to ensure data accuracy and minimize errors, optimizing the database’s overall value.

Impact and Results

  • Comprehensive Combined Dataset: We consolidated data from multiple reliable sources, merging company information with contact details to create a robust and actionable dataset. This comprehensive resource not only facilitated accurate segmentation but also ensured that all insights were interconnected for more information.
  • Enhanced Contact Database: Successfully compiled a vast, organized contact database with powerful segmentation, creating the foundation for the industry’s first visual effects map.
  • Improved Lead Quality: The enriched database enabled the client to engage with more qualified leads, driving their business growth.
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Conclusion

This case study illustrates how data management, enrichment, and CRM optimization can drive meaningful results, not only for a business but for an entire industry. By providing the VFX industry with a centralized and accurate resource, we’ve empowered professionals and companies to connect, collaborate, and succeed. Our ongoing support ensures that the database remains a valuable tool in the VFX space.

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